Issue link: https://viewer.e-digitaledition.com/i/1527259
0% 10% 20% 30% 40% 50% Not affiliated with a Brand or Store Single Brand Specific Buy Online Pick-up at Store Sporting Goods Store Outdoor Specialty Department Store Mass Merchant Run Specialty Outlet Store Single Brand Store Independent/ Comfort Shoe Store Where have you shopped for your footwear in the past year? How many times have you shopped for footwear in a brick-and-mortar store in the past year? 0% 10% 20% 30% 40% 50% 60% 10+ 6-9 times 3-5 times 1-2 times When shopping for footwear, do you visit a brick-and-mortar store's website before going into the store? 0% 10% 20% 30% 40% 50% 60% No Maybe Yes In our most recent survey, we asked more than 300 consumers about where they have shopped for their footwear in the past year and how they intend to shop this Holiday season. More than 60% of consumers tell us they have shopped in a brick-and-mortar store for footwear at least 3-5 times this year. When shopping for footwear in-store, 54% report that the "sit-and-t" experience was "very important." Other in-store experiences highlighted were loyalty programs and return policies, with 78% saying they have joined a store's loyalty program and 68% saying they consider a store's return policy when making a purchase. Looking ahead to Holiday shopping, consumers tell us they plan to shop early, with 25% saying they started Holiday shopping in September, 12% saying they'll do most shopping in October and 39% in November. When it comes to Holiday spending on footwear, 50% say they'll spend the same as last year, with 19% saying they'll spend more. And 27% say they plan to buy a gi card from a footwear store as a Holiday gi. This survey conducted by MESH01 included 305 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMER FOOTWEAR SHOPPING INSIGHTS CARPE TRENDEM ONLINE 46 • Footwear Insight ~ September/October 2024 footwearinsight.com TREND INSIGHT