Footwear Insight

0% 10% 20% 30% 40% 50% 60% Not Store Affiliated Single Brand Specific Website Favorite Brick and Mortar Store Sporting Goods Store Footwear Specialty Chain Mass Merchant / Discount Store Outdoor Specialty Store Department Stores Running Specialty Store Family Owned/ Independent Shoe Store Sports Specialty Store Where have you purchased your footwear in the past year? How many times have you shopped for footwear in-store in the past year? 0% 10% 20% 30% 40% 50% +10 6-9 3-5 1-2 Do you visit a store's website before going into the store? Do you have a specific brand in mind before going into the store? In our latest survey, we asked more than 300 consumers to share their thoughts on shopping at footwear retail. Half of our respondents told us they have shopped for footwear in a store at least 3-5 times this past year, with sporting goods stores and footwear specialty stores being their top brick-and-mortar destinations for footwear. Shoppers are coming into stores prepared, with 70% saying they visit a brand's website before going to the store and 62% saying they head into the store with a specic footwear brand already in mind. When it comes to the shopping experience, survey respondents said the elements that make the biggest impression on them in-store are brand and product assortment, followed by pricing, thoughtful product recommenda- tions and a good and thorough tting. We also asked consumers to give us open-ended answers to a couple of key questions. First, we asked if they have ever gone into a store to try on footwear and then le to purchase the same item online at a site not aliated with that store. And then we asked shoppers what their favorite thing about shopping at their local footwear store is. Check out their responses for some interesting consumer insight. ■ is survey conducted by MESH01 included 306 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMERS WEIGH IN ON FOOTWEAR RETAIL CARPE TRENDEM SELECT ALL THAT APPLY YES 70% YES 62% NO 30% NO 38% When shopping for footwear... E-COMMERCE TREND INSIGHT footwearinsight.com November/December 2024 ~ Footwear Insight • 19

• Cover