Footwear Insight

What element makes the biggest impression on your in-store experience? If available, do you join a store's loyalty program? YES 67% 27% 6% NO MAYBE When shopping for your footwear, after spending time being fitted and finding that perfect shoe, do you feel it is fair to ask for a lower price? YES 27% 14% 59% NO SOMETIMES Does the store's return policy impact your decision to purchase footwear from that store? YES 52% 48% NO Have you ever gone into a store to try on your footwear and then left to purchase the same item online at a site not affiliated with that store? 0% 5% 10% 15% 20% 25% 30% Brand and product assortment Pricing Thoughtful product recommendations A good and thorough fitting Extra touches* Intuitive displays How likely are you to attend a special brand promotional event at a footwear store? 0% 5% 10% 15% 20% 25% 30% Very Likely Somewhat Likely Neutral Somewhat Unlikely Very Unlikely *Offering water or beverage / gift with purchase, etc. YES 71% NO 29% 20 • Footwear Insight ~ November/December 2024 footwearinsight.com TREND INSIGHT Yes. It's all about the savings. Female 38 Usually because they don't have the color I want. Female 36 If they don't price match and the online discount is significant. Female 34 Sorry to say yes. Sometimes they don't have the color I'm aer and sometimes money does matter more than just supporting local. Male 37 Online from the same retailer. I wouldn't do it to a family business type establishment though. Male 24 If there is a better deal for the same product, absolutely. Female 34 Yes usually due to pricing or just seeing how something fits in real life. Male 30 Only because color or size unavailable, or store rep is inattentive. Female 52 Sometimes it's cheaper in person, but most of the time it's cheaper online. Male 29 I would not leave the store and immediately purchase it somewhere else, but there have probably been cases where I tried on a shoe that I was curious about but didn't need right away, and then I purchased it months later elsewhere. Female 41 Yes, because it is all about the price. But, if they price match, I would buy from them. So, I think brick-and-mortar stores need to advertise that they price match. Male 52 Usually due to lack of sizes available. Male 37

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