A
s Formula 4 Media, LLC celebrates
its 20th anniversary, we are excited to
welcome back Troy Leonard, one of
the founding partners of the company, in
the role of Senior Account Manager
for Footwear Insight, runstyle, sportstyle,
and Team Insight.
Leonard is the former owner and
president of Leonard Marketing & Media
(a professional sales representative agency
specializing in trade shows, consumer
events, sports marketing and media sales),
and most recently the owner-operator of
TLL Ventures, DBA Discount Daze New
& Consigned Furniture.
Leonard has stacked up an impressive
resume over the past 30-plus years, but he
says that he is most proud of the work he
did at Formula4Media, LLC where he was
a business partner and co-founder of
e Running Event (TRE) and publisher
of Running Insight magazine. In fact it
was at TRE this past November where
Jeff Nott, CEO of Formula 4 Media, and
Leonard reconnected aer 6 years. "One
thing led to another, and aer finishing
each other's sentences I suggested that he
consider coming back to the company.
Leonard's B2B market expertise, his
relationships and passion made his
decision an easy one. And, the fact that the
conversation took place at TRE, the show
that we co-founded, made it that much
more special," said Nott. n
Leonard will continue to work out of
his office in Ocala, FL and can be
reached at 352-207-2347 or email at
tleonard@formula4media.com.
footwearinsight.com Q4 January 6, 2025 ~ Footwear Insight Business Report Quarterly 13
TROY LEONARD, ONE OF THE FOUNDING PARTNERS,
RETURNS TO FORMULA 4 MEDIA, LLC
IN THE JAN/FEB 2025 ISSUE OF
FOOTWEAR INSIGHT
®
INDUSTRY NEWS
Boot Book
Work, Outdoor & Lifestyle Trends
Essentials Spotlight
What to expect in the Insole Category in 2025
Retail Outlook
Gold Medal-winning retailers share their top initiatives from
2024 and tell us what they are hoping for in 2025.
+ Trend Insight Consumer Survey
Jan/Feb 2025 Issue
Ad Close: Jan. 14, 2025
Materials Due: Jan. 21, 2025
Contact
Jeff Nott, Publisher: 516-305-4711 • jnott@formula4media.com
Troy Leonard, Senior Account Manager: 352-207-2347 • tleonard@formula4media.com
