Issue link: https://viewer.e-digitaledition.com/i/1532007
footwearinsight.com January/February 2025 ~ Footwear Insight • 49 Reward points that do not expire and a fair value of points per dollars spent. Female 58 More specific, targeted promotions based on me and my habits. Male 37 Gamification approach and being sent free items or going to store to get the free items. Male 34 e ability to track sales if you lost receipt, rewards on future purchases, and maybe presale for certain limited release product. Female 47 Giving better perks such as: In store and online discounts. Allowing for longer return periods. Giving members time to wear the boot and return if they are not satisfied, 14 days perhaps. Male 38 Points that I can use to redeem for purchases in the future, rewards and gis on my birthday or big milestone moments, recommendations when new versions of products I like become available, free shipping. Female 33 Personalized email or texts messaged with minimal purchase. Walking in a store to use a coupon for $10, I would end up browsing more and coming back oen. Female 39 Aer reaching a certain amount when buying boots, get a percentage off the next purchase with a year for the expiration date. Female 44 In my opinion, the majority of footwear stores do not have loyalty programs that truly incentivize returning to the store as a repeat customer to make another purchase. If they were to implement a unique loyalty program that gives returning customers (loyalty program members) something other than a small discount. While discounts are nice, they have never been significant enough to persuade me to return to a specific store alone. Male 34 When they give you multiple opportunities to earn significant points where you could at least cash in yearly for $20-$50 coupons off. Female 30 e points should not expire, ever. And during holidays, bonus points added to my account. is will help/motivate me to buy more footwear. Male 34 Points or perks that aren't hard to achieve. Some are too difficult to amass and therefore never used. Male 38 If they offered services like resoling and conditioning. Male 38 One thing I can think of right away is for the store to implement a "tester" option, whether it be for clothes, gear or footwear. Perhaps once a month, or each quarter in the year, for a specified period of time. Spotlight a certain brand and/or piece of clothing and allow members the opportunity to apply for that particular test, without the need to purchase the item which is being promoted. At the end of the stated testing period, the option to keep the item and pay for it, return it at no cost or keep at no cost could be factors for the store to consider. Male 54 Not being inundated with emails multiple times a day. If you have a worthy sale, let me know. Female 52 Sending rewards or promotions that actually work on products. Limit the limitations. Male 52 Providing discounts that count. Biggest pet peeve are discount notifications, but limited to only certain brands, which generally excludes name brands. If the discount only applies or targets a certain category (ex. store specific brand), just say so. I don't want to feel "tricked" going to a website or store to find out what I really want is an exclusion. Significant discounts for repeat customers. Sometimes I feel like points systems take a long time to accumulate. Male 31 Have a point-tracking app. Male 57 Bring back your worn or outgrown footwear to be donated to the underprivileged. Offer a discount on the purchase when these are turned in. Female 53 I'd say special pricing, coupons and discounts worth more than non-loyalty members receive, and maybe a special day set aside where the most loyal members are given specialty gear products, entered into raffles for other prizes, and just be treated like VIPs that will entice other customers into becoming loyalty reward members. Male 56 If a store had a loyalty program that gave me some sort of credit for the dollar amount purchased, it would be worth the drive. I love presents on my birthday and anniversary. I love random coupons. 25% or more off is a great deal! I'd love the option to shop in store and online and still be able to earn points/$$ off future purchases. I love rewards that are easy to obtain, even if it's just $5 off. I enjoy referral programs, so I can get friends and family to join, and you give the referee and the referrer a reward for signing up. Random surprise gis are fun too, like purses or bags, shoe polish, waterproofing spray, accessories like that. It would be cool to receive a free can/bottle of waterproofing liquid/wax when you purchase boots as well. Anything that you may need in the future for the health and longevity of your boot is a nice touch that would increase sales. Or let's say a scrub brush for work shoes to scrub mud off daily…something like that. Where you guess a future need that customers didn't even think they may need, but it's a great product for their shoes. Female 44 Rewards on clearance items. Male 36 Incentives along with great customer service keeps my loyalty to a specific store. Male 38 Points that I could eventually get a "free" pair of shoes or other perks. Female 36 Discounts, Members only events, Members get first try at new items. Male 40 Money off, free gis, reserving things for me if you can see I buy x every year when it comes out, an option to if we held one back you have 48 hours to buy. Male 40 e ability to earn points towards future purchases. Make it like a credit card reward program. You already have us as a consumer. Boots and 99% of shoe releases are not a rare commodity. You can get it from anywhere, and if I could earn points, I'd buy from that store. It's no different than how I choose a credit card or which credit card to use on a purchase. Copy the airline point program, but make it not suck. Male 37 Earning credits towards rewards makes a loyalty program more valuable to me. I appreciate be- ing rewarded for spending the money that I did. Female 23 Bigger discounts, most point systems are useless. Male 36 e ability to use rewards on any item, no matter the brand or existing discount. Female 48 It would be nice if there was also a longevity discount based on the years you have been a loyal member. Female 55 Opportunity to receive incentive off of engagement that doesn't necessarily have to be purchasing a product or service, such as providing feedback and product reviews, frequent shoppers, etc. Female 30 e discount is a big deal. Perhaps a once-per-year extra big discount "one time use" shopping trip ... I "load up" on stuff like this when the sale is good enough. Male 55 What would make a store's loyalty program more valuable to you?