How concerned are you about safety when
running outdoors?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Extremely
concerned
Moderately
concerned
Neutral Slightly
concerned
Not
concerned
at all
Are you
currently a
member of
any running
store loyalty
programs?
What motivates you most to shop in-store
instead of online?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Trying on
products before
purchasing
Immediate
access to
products
Personalized
fitting or
advice
In-store events
or community
atmosphere
Which safety-related perks would you value in a loyalty program?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Discounts
on safety gear
Free or discounted
safety apps
for tracking and alerts
GPS-enabled
wearables
In-store events
focused on running
safety or self-defense
Group running
events for women in safe,
monitored locations
How important are loyalty programs in your decision to
shop at a specific store?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Very important Somewhat
important
Neutral Somewhat
unimportant
Not important
at all
1. Discounts on sports bras and
women-specific apparel
2. Exclusive women-only events
(e.g., training groups, workshops)
3. Free or discounted fitness classes
(e.g., yoga, Pilates)
4. Wellness gifts or kits
(e.g., skincare, hair ties)
5. Early access to new products or collections
6. Points-based rewards for discounts
7. Access to exclusive designs or colorways
YES
50%
NO
50%
Which loyalty
program
perks would
appeal to you
the most?
runstylemag.com Winter 2025 runstyle 49
