runstyle

Which loyalty program perks would appeal to you the most? 1. Points-based rewards for discounts. 2. Early access to new products or collections. 3. Wellness gifts or kits. 4. Free or discounted fitness classes. 5. Exclusive in-store events.* 6. Access to exclusive designs or colorways. Are you currently a member of any running store loyalty programs? How important are loyalty programs in your decision to shop at a specific store? 0% 10% 20% 30% 40% 50% Very important Somewhat important Neutral Somewhat unimportant Not important at all LOYALTY PROGRAMS NO 57% YES 43% *Training groups, workshops. 30 runstyle Spring 2025 runstylemag.com Offer 30 to 60-day trials on running gear. Age 47 Trained personnel to make educated recommendations on shoes that match running style, gate analysis, foot shape and preferences. Age 52 More treadmill analysis or other types of analysis for shoes. Age 43 Group runs and social events, especially if they're free and meet at the running store. Age 28 I wish they offered more high level running shoes and classes for kids to build up a healthy view of running at younger ages. Age 42 I think fitness tracking is getting bigger so possibly something that links your fitness tracker to loyalty rewards. at would be amazing. Age 32 Demo days to trial shoes while running. Age 33 Yes, perhaps shoe trials for members to test out new products. Also, free form assessment would be great so someone could offer tips on how to improve my form. Age 53 I wish that specialty stores would offer more discounts on races if you sign up in-store. Age 32 More collaborations with local coffee shops and/or breweries. Age 34 I like to see the group runs out of the running stores, but the ones I have taken part in always run the same course so it would be nice to have alternate, running areas or distances. Age 54 It's important for me to having a running/shoe expert when I'm buying running shoes. ere is a lot of impact that results from running, and the wrong shoe can lead to an injury where otherwise be avoidable. Age 32 I wish stores would offer continual monthly brand visits to help to make better relationships with clients. Age 47 Foot scanning was key in making me switch shoe brands and trying new inserts that were recommended by staff. Age 51 Nutrition products for runners with convenience packaging for easy opening and also biodegradable. Age 58 More cool local running store branded merch. Age 30 It would be cool if running stores offered running travel/vacation packages. Age 46 Q. ARE THERE SPECIFIC PRODUCTS, SERVICES OR EXPERIENCES YOU WISH RUNNING SPECIALTY STORES OFFERED MORE OF? FINISH LINE / CONSUMER SURVEY OF MALE RUNNERS

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