0%
10%
20%
30%
40%
50%
I appreciate it —
I want to know
what helps keep me safe
I'm open to it if it feels
relevant to my
running habits/goals
I prefer minimal
interaction unless
I ask for assistance
It depends on
how the associate b
rings it up
I don't like being
approached
about that kind of gear
How do you feel about store associates pointing out gear with safety features?
0%
10%
20%
30%
40%
50%
60%
70%
Informative
and friendly
Practical and
solution-focused
Positive
and encouraging
Neutral and minimal
interaction unless
I request help
Cautionary or
warning-based
Which communication styles do you respond best to when hearing about safety or comfort gear in-store?
The best
service
often
isn't about
what you
sell—it's
about
what you
suggest.
46 runstyle Summer 2025 runstylemag.com
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