Issue link: https://viewer.e-digitaledition.com/i/163833
Marketing More than the Hospital ALTHOUGH ASSOCIATION WITH A QUALITY HOSPITAL FACILITY RANKS HIGH FOR PHYSICIANS SEEKING NEW PRACTICE OPPORTUNITIES THAT REQUIRE RELOCATION, OVERALL LIFESTYLE IS THE CHIEF PRIORITY, ACCORDING TO A SURVEY BY JACKSON & COKER INDUSTRY REPORT. T WENTY YEARS AGO, the facility itself was paramount to physicians planning to relocate. Today, it is vital for healthcare companies to market the surrounding community and its amenities, in addition to potential earnings and immediate income. include proximity to entertainment and recreation, home values and opportunities for investment, shopping, dining, vacation time and ease of travel. Furthermore, the high demand for physicians nationwide gives these medical professionals the ability to be more discerning than ever before about where they would like to live. Reasons for the Trend The rise of two-income households and the emergence of mobile lifestyles — in which professionals no longer see themselves as working for a single employer throughout their lives — have changed the way many physicians approach their careers. While building up a practice and establishing long-term stability in a particular community used to be the norm, many physicians now focus on quality of life outside of work. Valued amenities now How Recruiters Can Respond to Trends Healthcare companies must identify the lifestyle priorities of individual physicians they recruit and be prepared to offer competitive compensation, according to the Jackson & Coker survey. Rather than emphasizing the advantages of the hospital facility, recruiters should strive for an individualized, balanced marketing approach that includes geography, earnings and lifestyle enhancements. I PHYSICIAN OPPORTUNITIES ON BOSTON'S SOUTH SHORE . . . . . . . Experienced Primary Care and Urgent Care Physician Opportunities. Shareholder opportunities. Physician owned and directed. Affiliated with top rated medical institutions. State of the art facilities. Full spectrum of on-site ancillary services available. Proven successful business model with consistent growth. Commitment to quality care through meaningful use achievements and through our award winning EMR. C M P A S S M ED I CA L P C Paul Porter, Physician Recruitment P: (508) 350-2133 Paul.Porter@CompassMedical.net www.CompassMedical.net ALL INQUIRIES ARE CONFIDENTIAL.