POWERED BY
24%
31%
28%
16%
11%
14%
19%
16%
17%
24%
18%
14%
68%
Odor
control
About
25%
Wicking
Less than
10%
Lifestyle Durability
Have no
idea
Breathability More
than
50%
Moisture
mgt.
Almost
50%
Both
Sport
specific
textileinsight.com September/October 2017 ~ Textile Insight • 37
What performance
features do you
expect from today's
Eco-friendly textiles?
What would
you estimate
the percentage
of Eco-friendly
materials in your
recently purchased
activewear or
footwear?
Would you be
more likely to
wear garments
made with
Eco-friendly
materials for
lifestyle or for
sport specific
workouts?
www.meshinsights.com
TM
Trend Insight Consumer is a feature within Textile Insight that delivers consumer research conducted on the MESH1's Platform. MESH1 collects data from a panel of
100 active outdoor enthusiasts over the age of 18, all based in the U.S. For more information on the MESH1 Platform, contact Brian Bednarek at 603-766-0957 or
brian.bednarek@mesh01.com. For information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711or jnott@formula4media.com.
CARPE
TRENDEM
87%
38%
18%
13%
23%
8%
Sustainability
sourced down
for winter
jackets
Chemical free
waterproof/
breathable
outerwear
None of the
above
Products
made from
recycled
plastic
Natural
dyes for
shirts
and shorts
Which ONE of these
categories is most
important to you when
it comes to purchasing
Eco-friendly activewear?
28%
12%
31%
24%
5%
Style Performance Eco-Attributes Price Comfort
What are the TWO
most influential
factors in your
activewear/footwear
purchases?
Yes
No
Are you willing to
pay more for activewear
or footwear with
Eco-friendly fabrics and
materials?
60%
40%
