Textile Insight

If you answered yes, would you expect an incentive from the retailer to do so? How important is knowing the traceability of natural products like down and wool? How important are the brands' social responsibility programs when purchasing activewear and footwear? How eco-conscious are you when shopping for household products like food, bedding and cleaning products? If you saw a recycling bin at a local retailer, would you bring in your unwanted clothing or footwear items? 38 • Textile Insight ~ September/October 2017 textileinsight.com TRENDINSIGHT CONSUMER 33% 22% 45% 40% 38% 10% 52% 72% 22% 6% 12% 48% 5% 95% Very Important Very Important No Somewhat Important Somewhat Important Somewhat conscious Did not answer Not Important Not Important Not at all conscious Very conscious Yes No Yes Direct from brands Sales associates while shopping Social media Do not receive textile information Recommen- dations from friends Textile specific websites Where do you get your textile information regarding Eco-friendly products? Would Eco-labeling on garments and footwear be something of interest to you? 12% 31% 12% 17% 15% 13% 66% 34% No Yes How important is a 3rd party Eco-certification when purchasing activewear? 33% 54% 13% Not Important Somewhat Important Very Important 87% 13% Yes No Can you name an Eco-textile certification off the top of your head? VERBATIM... "I would like a program where if you brought in X amount you got Y amount off the price of an eco-friendly item they produce because lots of these products are more expensive – and, I would like to know what I am giving back is being put back into the product and not just turned around and sold to some company that makes another product." "Just makes good earth sense; we have to start and continue somewhere. I expect nothing for return recycled goods except that it recycled and processes correctly." "Donated or disposed of responsibly; Reused would be the best." "Recycled to make future products or donated to someone who can't afford athletic gear." "Given to 3rd world countries." VERBATIM... "I would like to see bullet points, such as it being organic, recycled or how it was sourced." "How it was sourced, grown, harvested and produced when applicable." "I would like to see the source of the materials and labor used in manufacturing. Also, if efforts are made to restore the environment or improve it outside of replenishing materials used in the manufacturing process, i.e., a company that helps support clean water or tree planting initiatives." "Clearer labeling to help identify eco-friendly, biodegradable, and recycled products." "Description of how the product is eco-friendly on a hangtag or label." VERBATIM... "Good housekeeping has been doing this for years." "I know Toad and Co has one but I cannot remember the name, although I have been impressed with the performance." Eco-certification respondents mentioned: "GOTS" "BPA-FREE" "Better Cotton Initiative" "Climatex Oeko-Tex" "Green Leaf" "H&M Conscious" POWERED BY www.meshinsights.com TM

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