Running Insight

Age Group Under 25 .................. 11% 25-39 ....................... 49% 40-55 ....................... 32% 55+ .......................... 8% Age Group Under 25 .................. 6% 25-39 ....................... 61% 40-55 ....................... 28% 55+ .......................... 5% Age Group Under 25 .................. 12% 25-39 ....................... 59% 40-55 ....................... 26% 55+ .......................... 4% Household Income Under 55K ............... 26% 55K-100K ................ 32% 100K-150K .............. 21% 150K+ ...................... 13% Household Income Under 55K ............... 23% 55-100K................... 33% 100K-150K .............. 18% 150K+ ...................... 15% Household Income Under 55K ............... 25% 55K-100K ................ 37% 100K-150K .............. 19% 150K+ ...................... 10% Apparel: Amount Spent $500 or Less ............ 15% $500-$1,000 ............ 45% $1,000-$2,000 ......... 19% $2,000-$3,000 ......... 13% $4,000+ ................... 8% Apparel: Amount Spent $500 or Less ............ 24% $500-$1,000 ............ 36% $1,000-$2,000 ......... 24% $2,000-$3,000 ......... 11% $4,000+ ................... 5% Apparel: Amount Spent $500 or Less ............ 35% $500-$1,000 ............ 39% $1,000-$2,000 ......... 16% $2,000-$3,000 ......... 6% $4,000+ ................... 4% High Mileage Runner: 25+ Miles per week (53 respondents) Medium Mileage Runner: 15-24 Miles per week (80 respondents) Low Mileage Runner: 1-14 Miles per week (147 respondents) Age Group Under 25 .................. 10% 25-39 ....................... 56% 40-55 ....................... 24% 55+ .......................... 10% Household Income Under 55K ............... 28% 55K-100K ................ 35% 100K-150K .............. 19% 150K+ ...................... 9% Apparel: Amount Spent $500 or Less ............ 32% $500-$1,000 ............ 39% $1,000-$2,000 ......... 19% $2,000-$3,000 ......... 8% $4,000+ ................... 3% Yoga Enthusiasts (188 respondents) Age Group Under 25 .................. 4% 25-39 ....................... 47% 40-55 ....................... 45% 55+ .......................... 4% Household Income Under 55K ............... 20% 55K-100K ................ 37% 100-K-150K ............. 26% 150K+ ...................... 11% Apparel: Amount Spent $500 or Less ............ 20% $500-$1,000 ............ 44% $1,000-$2,000 ......... 20% $2,000-$3,000 ......... 12% $4,000+ ................... 4% Parents with Youth Athletes (127 respondents) Demographics © 2017 Formula4media LLC. runninginsight.com 127 I Buy Brands... ...for the statement they make about me. n Agree n Disagree 11% 89% 14% 86% 18% 82% 82% 18% 18% 82% High Mileage Runner High Mileage Runner High Mileage Runner High Mileage Runner Medium Mileage Runner Medium Mileage Runner Medium Mileage Runner Medium Mileage Runner Low Mileage Runner Low Mileage Runner Low Mileage Runner Low Mileage Runner Yoga Enthusiast Yoga Enthusiast Yoga Enthusiast Yoga Enthusiast Parents with Youth Athletes Parents with Youth Athletes Parents with Youth Athletes Parents with Youth Athletes ...for their perfomance attributes and comfort. 100% 0% 99% 1% 97% 3% 96% 4% 97% 3% ...based only on price. 70% 70% 72% 30% 30% 28% 22% 78% 75% 25% I wear sports apparel and footwear equally between sports and non-sports activities. (%) 68% 32% 56% 44% 71% 29% 68% 32% 71% 29%

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