Name Brand
57%
Never
36%
Not Very Often
POWERED BY
www.meshinsights.com
TM
Name Brand
Very Often
Ingredient
Sub-Brand
Pricing
What carries more weight in your
purchasing decision: Name Brand
of the product, the ingredient sub-
brand(s) that go into the finished
product, or pricing?
Ingredient Sub-Brand
Do you associate the
performance of the product with
the Name Brand, or with the
ingredient sub-brands?
43%
Would you pay more for a snow
sports product that is constructed
with branded materials made by a
textile ingredient supplier?
25%
17%
47%
33%
43%
Yes
No
79%
21%
January/February 2018 ~ Textile Insight • 41 textileinsight.com
How often do you visit an
ingredient brand company's
website looking for product
information?
Ingredient
brands played
a significant role in
outdoor innovation
over the last
30 years.
