Issue link: https://viewer.e-digitaledition.com/i/925208
Are you familiar with the term "antimicrobial?" Can you define DWR? TRENDINSIGHT consumer Germs do not 'stick' to the material/fabric. Resists bacterial growth from the sweat that gets absorbed into the material Doesn't hold smells The material has properties that prevent the growth of bacteria and ultimately keep your gear more sanitary. Key with base layers for the lower half of the body and socks. Typically, it means that it will prevent the growth of microorganisms i.e. bacteria thus minimizing odor. In a medical sense, the ability to keep microbial growth at bay. In an outdoor product sense, the ability for some materials, like wool, to resist the build up of "body odor" caused by microbial build up. Keeps the smell down after using Does not lend itself to things growing in it. For clothes, I assume it will smell less. Helps to reduce body odor. Fabrics that by their very nature resist and/or do not promote odor causing and stain producing bacterial growth. I am a big proponent of this characteristic - especially in the apparel that I wear for athletic and casual wear. A material which resists odors caused by sweat. A product that is constructed of materials which prevent the growth of microorganisms. It doesn't allow bacteria to grow or permeate the material. I have always seen this as a component in the fabric to maintain the odor-control of the garment. My view has been as an inhibitor to odor-causing microorganisms. Something that blocks or stops microbial growth...? Which if I had to guess would be things that make our shoes and clothes STINK! When applied to textiles, it simply means that it prevents the growth of microbes, which can cause nasty things like rashes, or smell bad. From what I understand, it keeps your garments fresh Odor free, anti-stink. Anti-microbial refers to any suite of antibiotic substances. From the perspective of performance wear, it refers to clothing that has anti-fungal properties, usually associated with smell prevention and a longer- lasting product. It means that the garment fibers are given some type of treatment that prevents them from becoming super stinky from all the sweat the users generates. 86% 54% 14% 46% It's a coating added to the outermost fabric layer of clothing items to make it more waterproof. DWR (Durable Water Repellent) is a coating that is applied to fabrics which makes them water-resistant, or hydrophobic. A DWR finish doesn't interfere with breathability, which makes it perfect for adverse conditions in the backcountry. Durable water repellent. The finish applied to fabric which determines how water-proof a fabric is. Blank water resistant. A waterproofing coating that is applied to a fabric to make it "water-proof" Design within reach — do your own designs A spray on coating that adds water repellency, but is not waterproof and needs re-freshing over time Durable Water Repellent. A surface treatment applied to an exterior fabric that causes water to bead up and not soak in. Generally less 'durable' than the name would imply. Maybe down water repellency? Durable water resistance. It's a water repellant that lasts through very many wash cycles, as opposed to needing to be frequently reapplied to remain water- resistant. Down water resistant Durable Water Repellent, meaning it's coated with a very water resistant layer, but the whole garment isn't completely waterproof. Waterproofer Durable Water Repellent - DWR prevents precipitation from saturating a jacket's exterior. Without a DWR, a rain jacket's exterior becomes waterlogged and heavy. I think it is something to do with water resistant. I can't recall what the "D" is for. What Do Consumers Know? 42 • Textile Insight ~ January/February 2018 textileinsight.com We asked our survey respondents what they knew about two terms in particular: antimicrobial and DWR. Below are some of their replies. Trend Insight Consumer is a feature within Textile Insight that delivers research conducted on the MESH1 Platform. MESH1 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Industrial Designer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. CARPE TRENDEM YES YES NO NO

