Running Insight

20 runninginsight.com © 2018 Formula4media LLC. RUNNING INSIGHT Technology Gives Insoles a Leg Up (continued) TEKSCAN'S FOOTPRINT PLUS What has been the response of the stores and customers? Schwartz: We recently began shipping the latest version of Albert, and the response has been great. We've seen examples of stores that have had a dramatic increase of orthotic sales and reports of very positive consumer feedback. Malacaria: Retailers have responded to the visual display of the system — seeing truly is believing when it comes to our technology. The display clearly shows the high and low pressure areas of the customer's footprint and the motion of their feet while walking. This is valuable information that empowers sales representatives to educate their customers and earn their trust. The sales process becomes a more consultative process, helping the customer find the best shoe or orthotics for their feet. Retailers are amazed at the amount of information they are able to gather in the short amount of time it takes to conduct the test. Wnorowski: It has been good from both, but it has been a little slow because distribution hasn't been super wide, but as I said, we do have plans to grow. In addition to size and fit, what other elements of customization does your scanning system offer? Schwartz: Albert provides a pressure map from over 5,000 pressure sensors, arch type determination, pronation degree, education, orthotic recommendations and much more. Wnorowski: FitStation generates a kinetic profile that assesses pressure pattern, heel rotation, propulsion index and dynamic knee variation. This information allows us to create insoles that are custom tuned to the way the customer moves. Superfeet insoles have five flexibility zones that are dialed up or down, based on this data, to create a perfect fit. Malacaria: The Footprint Plus system also offers insights into pressure distribution, showing areas of high pressure that could indicate potential issues for the customer. Weight distribution between sides is available to detect hidden asymmetries during standing and walking. A play-back recording of the customer walking shows the Center of Force. Custom features include: • Personalized wireless pressure-sensitive mat designs complete with store branding • Software engineering, including the overall tablet app design and flow • Product recommendation engines that can be tailored to suggest the insoles and/or shoes that the retailer wishes to sell • Sales associate performance report • Integration with point-of-sale processing, credit card scanners, barcode readers and Customer Relationship Management Systems (CRM) Tekscan's Footprint Plus, launched in 2017, targets footwear retailers and footwear, insole or orthotics manufacturers. Footprint Plus is the brand's latest digital footprint technology. Designed to create an engaging and educational in-store experience, it pairs a wireless pressure measurement mat with a tablet-based software application. It provides the customer with a report on arch type, areas of high pressure and walking pattern. This information is used to identify the ideal insole or footwear. Customers link their contact information to the footprint so the retailer can directly market to them. Footprint Plus, which is targeted to large footwear retailers and footwear, insole or orthotics manufacturers, is not connected to any brands. The system can be customized to synchronize with existing inventory, an orthotic or shoe recommendation module and point-of-sale systems. And the retailer is not required to carry a specific brand or sell a certain number of orthotics to use it. Tekscan has been developing foot- pressure mapping retail systems for more than 20 years. Its systems are used in a number of retail stores, many of which brand them. The company partnered with Dr. Scholl's to create the Custom Fit Orthotic Kiosk, which uses its pressure- measurement technology. \\ TEKSCAN'S FOOTPRINT PLUS TARGETS FOOTWEAR RETAILERS AND FOOTWEAR, INSOLE OR ORTHOTICS MAKERS.

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