LAYING THE
FOUNDATION
FOR THE
FUTURE
The face of health care is
constantly changing.
With the Patient
Protection and
Affordable Care Act
moving full speed ahead,
how will these changes
affect your facility?
How can you communicate
changes to current or
potential patients?
Meeting your facility's
goals and calming
patients' fears can
feel like an impossible
balancing act.
The latest publication from the Society for Healthcare Strategy and
Market Development (SHSMD)—Futurescan 2013: Healthcare Trends and
Implications 2013–2018—can help by highlighting these eight key trends
every healthcare marketer should know about and plan for.
1. Adaptability imperative in health system governance
2. Effects of value-based payment on utilization
3. Fundamental role of nursing in the transformation of the
healthcare system
4. Future of the Baldrige Performance Excellence Program and
its Health Care Criteria
5. Health information exchanges spurring new care delivery
and payment models
6. Integration of palliative care models in the community
7. Payor and provider integration to align incentives and
create efficiencies
8. Role of mobile health care in transferring the current
provider-patient relationship
READY TO MEET THE FUTURE OF HEALTH CARE HEAD ON? VISIT WWW.SHSMD.ORG/FUTURESCAN
OR CALL 800.242.2626 TO ORDER SINGLE COPIES OR 15-COPY PACKAGES AT A DISCOUNTED RATE.
