Insight

notes FROM THE EDITOR Dear Colleagues, In equip marketers to succeed, I'd like to highlight a few valuable resources brought to you by Healthcare Insight and our sponsors at True North Custom. First, this issue features excerpts from recent strategy discussions with industry thought leaders. On pages 8–10, you'll find peer perspective on new payment and delivery models, physician relationships, and other critical challenges covered during the annual True North Client Summit and recent "2013 Healthcare Marketing Outlook" webinar. You can access the full webinar recording in the Resources section at www.truenorthcustom.com. Also, we're pleased to announce that healthcare executive Tim Hanners has been appointed Chief Healthcare Strategist for True North. Tim brings 20 years experience in healthcare marketing, public relations, and business development, with most of those years spent leading organizations at the executive level. He served on the administrative teams of CHRISTUS Health, HCA, and Cook Children's Healthcare System, and brings strategic guidance and a track record of success that's translating into Tim Hanners competitive advantages for our clients. Finally, if attending the annual Healthcare Internet conference this fall, be sure to join our presentation on "Actionable Strategies for Data Analytics." We'll be sharing expert perspective, case studies, and other insights on data-driven marketing with KishHealth System Director of Marketing and PR Theresa Komitas. Also, I encourage you to stop by the True North booth to learn more about how your peers are leveraging data analytics to drive measurable growth. As always, we hope you find our content useful and I'd be pleased to hear your topic suggestions and ideas for improvement. Send your thoughts to cdallacqua@truenorthcustom.com, and I look forward to hearing from you. ONGOING EFFORTS TO Best regards, CHARLES DALLACQUA PRESIDENT, CEO & EXECUTIVE EDITOR Copyright ©2013 True North Custom. All Rights Reserved. Healthcare Insight is published quarterly by True North Custom, 5600 Brainerd Rd, Suite 1, Chattanooga, TN 37411. Postmaster: Send changes of address to Healthcare Insight, P.O. Box 4449, Chattanooga, TN 37402. True North Custom is not responsible for claims made by any advertising appearing in Healthcare Insight. Direct editorial correspondence to editor: Healthcare Insight, 5600 Brainerd Rd., Suite 1, Chattanooga, TN 37411; for return, enclose a self-addressed, stamped envelope. All material submitted to Healthcare Insight becomes the property of Healthcare Insight magazine. No portion of this magazine may be reproduced in whole or in part without written consent of True North Custom. Call (800) 624-7496 for more information. 4 INSIGHT V9N2 INSIGHTONHEALTHCARE.COM HEALTHCARE INSIGHT CHARLES DALLACQUA Executive Editor JASON SKINNER Editor-in-Chief JESSE THOMPSON Managing Editor CONNER ARMSTRONG, MICHAEL FERGUSON, DIANE JONES, RACHEL STEWART, JENNIFER WEBSTER, STEPHANIE WHEELER Creative Services CLAY PRICE Production Manager TRUE NORTH CUSTOM CHARLES DALLACQUA President & Chief Executive Officer TIM HANNERS Chief Healthcare Strategist ELBERT JOHNSON Chief Financial Officer JASON SKINNER Chief Marketing Officer ARICIA GALLAHER Vice President, Operations ERIC JACKSON Creative Director HILLARY MYERS Editorial Director ANNE SONGY Content Director PROUD MEMBER OF

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