Issue link: https://viewer.e-digitaledition.com/i/1119802
May/June 2019 ~ Footwear Insight • 47 footwearinsight.com POWERED BY www.mesh01.com How often do you look for new brands when you shop for footwear versus brands you are already loyal to? What makes you try a new footwear brand that you have never purchased before? How many footwear brands are represented in your closet? 12% 9% 15% 22% 15% 23% 35% 47% 15% 41% 65% Not very oen Brand ad 1-3 7-9 In-store sales associate recommendation Every time I go shopping Friend's recommendation 4-6 10+ See it on display Sometimes I have considered other brands when an associate or other knowledgeable person makes a recommendation that seems appropriate. MALE, 37 If I see something that catches my eye on display, chances are I'll try it on! If I like it, I'll purchase. FEMALE, 30 If my friends or social media sites recommend or mention a brand that they are very proud of, I am going to look into it. FEMALE, 28 If an associate thinks it's a good fit (mostly with running shoes). MALE, 30 Seeing it on display is what makes me try it. I see it and I like it, so I buy it. FEMALE, 22 I pay attention to advertising and displays, but the thing that is most influential is a recommendation from a friend or family member. FEMALE, 28 If a sales associate pushes a particular brand and its pricing is reasonable, I will buy it to try out. FEMALE, 36 If I hear from a friend about a specific brand, I will look into it, otherwise I'll browse the store. FEMALE, 42 Because all feet are different, seeing and trying a new brand myself is the best way to see if it is worth purchasing. MALE, 27 I don't look for particular brands, but I do like to experiment with new designs and styles. What I see on display is usually what convinces me to try it on, and the feel is what convinces me to buy. FEMALE, 30 Some comments from the 15 percent who answered "More than 10" I love shoes. If they are comfortable, I buy them. FEMALE, 48 I have a shoe addiction! Just because I look for comfort doesn't mean I don't look for fun and "pretty." FEMALE, 47 Too many to count. FEMALE, 28 I buy a lot of shoes and do a lot of activities to know good shoes when I see them. MALE, 29 I like a wide selection of shoes. FEMALE, 22