Footwear Insight

When retailers invest with Propet footwear with their valuable shelf space we return the favor with an eye not toward just 'sell in,' but an understanding that 'sell through' policies and support are the key to be your most valued brand partner in store(s). is is what has led to a 40% growth in retail business year over year." SAS "SAS stands out in the independent retail channel because of our continued commitment to U.S. manufacturing and to shipping shoes every day," says Kelly Dumpson, head of U.S. wholesale sales, SAS. "This commitment supports our retailers' ability to meet very specific customer demand for style, color and sizing while not burdening them with excess on-hand inventory." Product Highlight: "is fall, retailers will be excited about our High Street collection for both women and men," says Dumpson. "is collection combines the wellness and comfort benefits of our classic styles with a modern sneaker design appealing to today's aesthetic." Strategic Insight: "SAS is obsessed with the quality and crasmanship in shoemaking, as well as the integrity of our relationship with our customers," says Dumpson. "For almost 50 years, we have been providing our retail partners with high quality, hand-craed shoes that fit and last. Our promise is to do the exact same thing for the next 50 years. While our product design has evolved over time, our principles of quality and fit, as well as our dedication to crasmanship in shoemaking has remained a core central value for the SAS brand." REVERE SHOES "A key initiative for us has been to openly state 'Our Commitment' to the independent market, and what can be expected when doing business with Revere Shoes," says Craig Truscott, co-founder & CEO, Revere Shoes. "ings have changed so much and so quickly over the past two years, and we felt it was important that our customer, the Independent Retailer knows what they can expect from us as a Brand Partner." Key Initiative: "Our Commitment" from Revere Shoes includes: • Be a trusted and responsible Brand Partner that listens to your needs and operates with integrity at all times. • Maintain and manage MAP in the marketplace as well as adhering to our MAP policy on revereshoes.com • Use revereshoes.com as a branding asset, including prominent store locator & retail partner website listings. • Not allocate stock for website only. • Not sell directly on Amazon. • Centrally located warehouse in Hickory, NC for cost-effective shipping options. • Take responsibility and act proactively in challenging times and situations through open communication and transparency. • Ensure our customers interests are at the forefront when making strategic business decisions for revere. Strategic Insight: "Our Brand Strategy is based on great product that offers unique fitting features that resonate with both our customers and the end consumers," says Truscott. "It's an opportunity to create theater and storytelling in store, that offers an experience that can't be replicated buying on-line." e biggest challenge Revere continues to face as a brand is delivering product on time, when customers need it. "To overcome this POWER IN PARTNERSHIP 56 • Footwear Insight ~ September/October 2022 footwearinsight.com SAS High Street in Venice Revere Shoes Nairobi in Black Leopard

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