Issue link: https://viewer.e-digitaledition.com/i/873773
Is Your Practice Website Ready for a Makeover? BY STEVE BARRETT YOUR PROVIDER WEBSITE can convert information seekers into patients by embracing online best practices, according to PatientPop, a practice growth platform for healthcare providers. Here are a few of its recommendations: Make the page title useful. This title appears as the link in search engine results. It should include your specialty or procedure as well as the geographic region you serve. Give some details. Devote a page to each specialty or service you off er, providing a complete description of the service. Search engines rank detailed, information-rich pages higher in search results than they do pages with brief, shallow descriptions. Get mobile-friendly. Both Google and potential patients favor sites that provide a better experience for smart- phone users. That means optimizing your website so browsers need not scroll in multiple directions to fi nd out what you have to off er, nor zoom in to avoid tapping the wrong link. Introduce yourself. Post professional-grade photos of your practice and yourself so patients can feel comfortable with where they will be treated — and by whom. n IN AN ER A WHEN ALMOST 40 PERCENT OF ALL PEOPLE — A S WELL A S MORE THAN HALF OF MILLENNIALS — WHO NEED A MEDICAL PROFESSIONAL VE T POTENTIAL PROVIDERS ONLINE, A CONVENIENT, AT TR ACTIVE WEB PRESENCE HA S BECOME A MUST-HAVE. CORE Bridging Problems with SolutionS™ 100 Quentin Roosevelt Blvd., GaRden City, ny 11530 Phone: (516) 296 1000 n Fax: (516) 296 1030 n www.milleRmilone.Com 49 wiReless Blvd., hauPPauGe, ny 11788 99 Quentin Roosevelt Blvd., GaRden City, ny 11530 Attorney Advertising At Miller & Milone, P.C. the whole surpasses the sum of its parts. Many of today's healthcare issues are quite complicated and require a multifaceted approach to achieve a solution. Our integrated five department system allows our firm to address complex problems with a myriad of solutions. Inquire about our ED Financial Assist™ Medicaid Program. 1 1 M D N E W S . C O M /// M D N E W S L O N G I S L A N D ■ 2 017