Issue link: https://viewer.e-digitaledition.com/i/66918
E DI T OR'S L E T T ER EXECUTIVE EDITOR : : Eric Hibbs MANAGING EDITOR, PUBLISHER : : Allan Taylor CREATIVE DIRECTOR : : Eric Jackson GRAPHIC DESIGNER : : Beth Joseph CONTRIBUTING WRITER : : Jennifer Webster ACCOUNT MANAGER : : Rachel Bettis MARKETING & EVENTS TEAM : : Megan Inglis, Clay McDonald, Ashley Chastain NATIONAL SALES DIRECTOR : : Frank Genovese WESTERN REGIONAL SALES MANAGER : : Lori Mikuls _______________________________________________ HITEXCHANGEMEDIA.COM A New View HIT EXCHANGE MEDIA was recently acquired by the MD News Network, offering expanded coverage of the critical topics of interest for healthcare professionals. This partnership will provide physicians, healthcare executives and IT professionals with the full spectrum of technology and business perspectives. This will be our last full issue of HIT Exchange in its current format, CHIEF EXECUTIVE OFFICER & PRESIDENT : : David McDonald CHIEF OPERATING OFFICER : : Tony Young CHIEF CREATIVE OFFICER : : J. Kevin Tugman CHIEF MARKETING OFFICER : : Jason Skinner EXECUTIVE VICE PRESIDENT, CONTENT & STRATEGY :: Joseph Maglitta SENIOR VICE PRESIDENT, CLIENT DEVELOPMENT : : Jason Provonsha VICE PRESIDENT, CLIENT DEVELOPMENT : : Eric Silberman VICE PRESIDENT, B2B OPERATIONS : : Carrie Dierks VICE PRESIDENT, OPERATIONS : : Aricia Gallaher VICE PRESIDENT, PUBLISHING : : Bibber McCurdy __________________________________________ DYNAMIC MEDIA WEB MANAGING EDITOR: Erich Gausch IT DIRECTOR : : Chris Rushing GRAPHIC DESIGNER : : Eric Clarkson VIDEO AND PRODUCTION SPECIALIST : : Eddy Anthony __________________________________________ HIT Exchange is published by True North Custom Media 735 Broad Street, Suite 708 Chattanooga, TN 37402 (423) 266-3234 | truenorthcustom.com Although every precaution is taken to ensure accuracy of published materials, HIT Exchange cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2012, True North Custom Media. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: PLEASE SEND NOTICES ON FORM 3579 TO 735 BROAD STREET, SUITE 708, CHATTANOOGA, TN 37402 CONTACT INFORMATION SEND PRESS RELEASES TO HITTICKER@HITEXCHANGEMEDIA.COM Advertise in HIT Exchange For more information about advertising in HIT Exchange, call National Sales Director Frank Genovese at [201] 638-5178 or email fgenovese@hitexchangemedia.com. Applied for BPA Audit in December 2010 however, you can look for future HIT topics of interest to be covered in full in your local edition of MD News. You can also sign up for the MD News e-newsletter at mdnews.com. In this issue, we delve into Blue Cross Blue Shield of Tennessee's $1.5 million HIPAA settlement to see what lasting lessons we can draw from their storage facility theft of 57 hard drives. We also take a look at comparative effectiveness research, integrating data into the point of care, and the pros and cons of payment incentives. We hope you enjoy this last issue, and look forward to providing you further healthcare perspective in upcoming MD News magazines. ERIC HIBBS EXECUTIVE EDITOR, HIT Exchange EHIBBS@HITEXCHANGEMEDIA.COM Our CONT R I BUTOR S Gwen Darling is the CEO of Healthcare IT Central, the industry's preeminent online career center, and the editor/ founder of Healthcare IT Today, a team blog focused strictly on healthcare IT workforce and career development issues. Kevin Featherly is a freelance writer and editor in Bloomington, Minn. He is a former managing editor with Washington Post Newsweek Interactive and a founding editor at Channel 4000, the news website of WCCO-TV in Minneapolis. Kevin has published thousands of news stories, features and commentaries that emphasize technology, public policy and the law. Bruce MacPherson has been sharpening pencils and bleed- ing markers dry since the last century. His resume includes illustrations for magazines, newspapers, games, books and national advertising cam- paigns. He lives in Vienna, Va., with his wife, three big kids and giant dog.