Issue link: https://viewer.e-digitaledition.com/i/1066061
AACREDITUNION.ORG | 15 Shifting your strategy and mind-set to a more proactive, curious, "How can I learn more about this company and forge connections within this company?" approach can help you accelerate the search by getting on people's radar before they dive into the giant pile of résumés that come in through the online process. Q: Are cover letters still relevant? A: Yes. I have clients who have heard from decision makers within an hour of sending an exceptional cover letter. I'd say that's pretty relevant. Now, they're going to be most effective if you send the letter — or, more likely, email — directly to a decision maker vs. an online application. And make sure to select a captivating subject line. The letter should draw the reader in by explaining why you want to work for that company and what specifically you can walk through their doors and deliver. Q: What makes an effective résumé? A: Rule No. 1: It's a marketing document, not an autobiography. An effective résumé introduces you and your value proposition with your specific target audience in mind. Study a few job descriptions. What requirements are you seeing over and over again? This is probably a pretty good indicator of where you need to start. You want to quickly show the reviewer that you are what they're looking for. Q: Are there any red flags to watch out for during an interview? A: Here are five: 1. The position has been open for a long time or they've had two, three, four people in that role in short succession. 2. The employees seem stressed, unhappy or overly quiet. 3. The hiring manager talks on and on about himself or herself, rather than asking questions about you. 4. Something feels off about the environment — your gut doesn't often lie. 5. When you ask why the position is open, no one seems to give a clear answer. Q: Once you have an offer, what's the best strategy for negotiating salary? A: Put together a proposed plan that shows why you're asking for X when they are offering Y. And make sure this plan outlines your rationale and shows a clear ROI for the employer. HALEY SHAPLEY is a freelance journalist who's been writing for cent$ for more than a decade. She doesn't remember her cover letter, but she's glad it worked. Your résumé is a marketing tool, not an autobiography. An effective résumé introduces you and the value you bring.