Issue link: https://viewer.e-digitaledition.com/i/1031255
48 | FALL 2018 Delivering Dreams Members surprised and delighted As a part of their ongoing annual "Dream" campaign, members of the Marketing department helped make three members' dreams come true. T he first quarter of the Credit Union's yearlong "Dream" Marketing campaign was all about daring member-owners to dream. And boy, did they dream! A new and exciting addition to the Marketing Department's plan this year was an "undercover" campaign with the sole purpose of surprising and delighting Credit Union members. But how do you surprise members with a prize from a drawing they knowingly entered? Easy. You make them think they are winning something else, of course! How about a $100 Visa® gift card? Several Credit Union members did win $100 but three lucky members won much more — a $5,000 grand prize! A lot of planning and preparation went into pulling this off and fulfilling the actual surprise for each of the three grand prize winners. Winners were randomly drawn from the more than 400 dream entries received. Two winners worked for American Airlines at the IOC building, so the Marketing "Prize Patrol" surprised one by staging a ruse and asking her to come into the IOC branch. For the other winner, they worked with his supervisor to surprise him at desk while his colleagues watched on. Cheers erupted throughout the IOC center following an announcement over the loud speaker saying, "Joey Marburger won $5,000 in the Dare to Dream contest from American Airlines Credit Union." After presenting these two prizes locally, the Prize Patrol flew to Boston, Massachusetts, to surprise the third and final winner. Conspiring secretly with his wife and daughters, they showed up unannounced at knocked on his door. He was shocked and elated to say the least. When you believe in and care for your members, you become grateful for the role they play in your day-to-day work. With the help of area branches and the Legal Department, this surprise and delight campaign was Marketing's way of showing that gratitude. Visa is a registered trademark of Visa International Service Association.