Issue link: https://viewer.e-digitaledition.com/i/843963
According to Michael Schein, CEO of MicroFame Media, a marketing agency known for transforming consultants into industry celebrities, LinkedIn is a valuable tool, if you know how to use it. 1 ) Every time you make a connection with someone in the real world, immediately connect with them on LinkedIn. That way, when you want to build a deeper connection later, you'll know where to fi nd them. 2 ) Try connecting with someone on LinkedIn over shared personal interest rather than going straight to business. People are still people, even when you meet them online. 3 ) If you have demonstrated your expertise through articles, blog posts, podcasts or video clips, post them on LinkedIn. Your audience will be exactly the kind of people you want to get in front of. 4 ) Never cold contact someone on LinkedIn with the sole purpose of selling something, including yourself. Get the most out of LinkedIn generous parental leave; pet-friendly offi ces; and on-site chefs, massages, nap rooms and gyms. Tech start-ups may also require a demanding work schedule, but they also off er MBAs the opportunity to match their careers to their passions and values. After Anderson-Bialis and his wife struggled through fertility treatments, he was inspired to start FertilityIQ.com to make that path less diffi cult for others. Since the site launched in February 2016, he and his team read every single review on the site, which cover 90 percent of the fertility clinics and 80 percent of the fertility specialists in the U.S., and personally respond to every issue. "Today, 30 percent of U.S. IVF [in vitro fertilization] patients come to our site," he says. "And it's 100 percent word of mouth." Couple that personal interest with a personal stake in the company, and you have an employee that has more interest in seeing their career and the company succeed. "At a start-up, every person is responsible for thinking about product, customer service, marketing, sales, HR and fi nance, even if that is not in their title," says Anderson-Bialis. "An MBA gets exposure to all facets, sees each set in motion, and appreciates the challenges each present." According to Michael Schein, CEO of MicroFame Media, a marketing agency known for transforming consultants into industry celebrities, LinkedIn is a valuable tool, if you know how to use it. 1 ) Every time you make a connection with someone in the real world, immediately connect with them on LinkedIn. That way, when you want to build a deeper connection later, you'll know where to fi nd them. 2 ) Try connecting with someone on LinkedIn over shared personal interest rather than going straight to business. People are still people, even when you meet them online. 3 ) If you have demonstrated your expertise through articles, blog posts, podcasts or video clips, post them on LinkedIn. Your audience will be exactly the kind of people you want to get in front of. 4 ) Never cold contact someone on LinkedIn with the sole purpose of selling something, including yourself. Get the most out of LinkedIn generous parental leave; pet-friendly offi ces; and on-site chefs, massages, nap rooms and gyms. Tech start-ups may also require a demanding work schedule, but they also off er MBAs the opportunity to match their careers to their passions and values. After Anderson-Bialis and his wife struggled through fertility treatments, he was inspired to start FertilityIQ.com to make that path less diffi cult for others. Since the site launched in February 2016, he and his team read every single review on the site, which cover 90 percent of the fertility clinics and 80 percent of the fertility specialists in the U.S., and personally respond to every issue. "Today, 30 percent of U.S. IVF [in vitro fertilization] patients come to our site," he says. "And it's 100 percent word of mouth." Couple that personal interest with a personal stake in the company, and you have an employee that has more interest in seeing their career and the company succeed. "At a start-up, every person is responsible for thinking about product, customer service, marketing, sales, HR and fi nance, even if that is not in their title," says Anderson-Bialis. "An MBA gets exposure to all facets, sees each set in motion, and appreciates the challenges each present." 24 | | Fall 2016